Welcome to this edition of Pearl Digest for the week of June 19,2007. In this week's newsletter, you'll find Part 1 of our SEO Secrets “Handy SEO Research Tools”, detailing some very useful programs to help our affiliates build a successful, highly lucrative web site and marketing scheme. Also check our our Shortcuts & Tips for contact information on how to solve any problematic issues or simply obtain marketing and site building advice from your affiliate manager.

In the news this week, learn about a new media group, iMEGA, who has opened a lawsuit in an attempt to halt enforcement of the UIGEA. Also read about the hypocritical stance of many nations opposed to 'online gambling' in their own country due to 'moral issues', while at the same time making billions every year from the 'offline gambling' industry.

If you missed it last week, check out the latest winners of Pearl Gaming's Site of the Month and Property of the Month!

Pearl Gaming SEO Secrets

Handy SEO Research Tools Part 1

In order to optimizing your affiliate web site for maximum SEO (Search Engine Optimization), webmasters must stay current with the latest techniques and research data. Below is a list of handy tools, followed by a description of their use, to help our affiliates discover success through customer-based traffic building.

SERPH: SERPH is a remarkable tool that tracks the “buzz” of a company or name. This is particularly handy for unique site names. By searching a name or company name, you can find out who is talking about you, whether in web site content, on a blog or in a forum.

GROOWE Search Toolbar: Groowe is an amazing search toolbar that significantly cuts down SEO research time. Instead going to the top search engines individually, or downloading a toolbar for each one, Groowe provides more than 10 of the top rated SE toolbar programs in one single toolbar. Google, Yahoo, MSN, Ask and more - available for IE and Firefox browsers.

Compete: Compete is a free tool that allows for the statistical comparison of up to 5 different web sites at once. In order to take advantage of this tool, a web site must have been around for quite some time and have a fairly heavy flow of traffic.

PR Prowler: A versatile tool that allows you to spy on your competition, find the best keywords and discover the highest PageRank (PR) web sites for reciprocal links and targeted directories you should be listed on for maximum SEO. PR Prowler will set you back USD $97, but it is a magnificent tool for any serious webmaster.

Alexa: A great resource tool for comparing our web site with that of your competition. Find out what pages are being visited and how your site ranks among the entire world wide web. By the way, Pearl Gaming currently ranks among one of the top 100,000 web sites on the Internet ;)

Check back next week for more great SEO tools!

Online Gambling Industry News

Online Gambling Hypocrisy

MSNBC.com published a very poignant article written by Sylvia Spring of Newsweek International back in January entitled, “Morality vs. Money”. The article speaks of the US government, as well as many EU states, who have vigorously attempted to prevent online gambling within their country, claiming moral issues and protecting children, however these same territories are making billions every year from their own land-based gambling operations and lotteries.

The article continues, pointing out the hypocrisy of these nations for claiming, “it's all about saving our people from the sins of gambling”, while at the same time vigorously promoting a multi-billion dollar gambling industry within their borders, from land-based casinos to state-run lottery programs.

EU states mentioned in the article include Denmark, Finland, Germany, Hungary, Italy, the Netherlands and Sweden. As you probably know by now, the EU took action against these states where a court ruling determined they must open their online gambling markets, allowing other EU states fair trade rights within their borders. This leaves us the burning question: Will the United States ever follow suit?

Paul Renny, a partner at Addleshaw Goddard in London specializing in Internet Law, posed the question, “How can you say that you're concerned about gambling being dangerous to the moral and social fabric of your society if, at the same time, you promote a massive lottery and try to get people to come and gamble. It's contradictory.”

There are court hearings, lawsuits, Internet gambling studies and debates on Capitol Hill currently underway, each seeking to persuade the US government to rethink their ridiculous “moral position” on Internet gambling, hopefully paving the way for regulation and taxation of the Internet gambling industry.

Pearl Gaming Shortcuts & Tips

Help Is A Click Away

The dedicated staff at Pearl Gaming has been striving from day one to develop a seamless program that would allow our affiliates to generate and maintain a complete web site and marketing scheme with ease. This simplistic approach was our goal from the beginning, and we hope your experience utilizing the many features of Pearl Gaming Casino Affiliate Program have been successful and without incident.

Of course, as with every operational and ongoing development, we understand that certain unforeseen problems may arise from time to time. In these cases, we strongly encourage our affiliates to contact a member of our customer support staff or an affiliate manager right away. Not only will we work diligently and as quickly as possible to solve any issue you may encounter, we will then do our very best to ensure the problem doesn't arise again, for you or any of our other valued affiliates.

Also, please note that we are here to help with absolutely any question you may have, not just technical difficulties. Your affiliate manager is highly knowledgeable in the ways of SEO, content development, navigational ease, marketing schemes, traffic building and much more. If you've built your web site and are unsure what step to take next, feel free to contact us immediately for advice and further assistance on creating a substantially profitable business from your casino affiliate endeavor.

Each affiliate of Pearl Gaming is assigned an affiliate manager from the moment they sign up an account with us. The contact details for your affiliate manager can be found in the communications from Pearl Gaming. If you're unsure how to reach your affiliate manager, please use any of the contact information provided below.

[email protected]

Telephone Numbers:
USA Tollfree: +1 800 401 7359
USA: +1 702 430 7250
United Kingdom: +44 20 7870 8178
Estonia: +372 712 1005
Fax: +1 702 430 7250

Skype: pearlgaming

Pearl Gaming Limited
15 Themistocles Dervis Street
Margarita House, 1st Floor
1642 - Nicosia


UIGEA Gambling Law News

iMEGA Attempts To Halt UIGEA

The Interactive Media Entertainment & Gaming Association, iMEGA, has opened a law suit against the Attorney General, the Federal Trade Commission and the Federal Reserve to halt enforcement of the Unlawful Internet Gambling Enforcement Act (UIGEA).

Claiming the UIGEA infringes upon constitutional rights and poses an imminent threat to Internet commerce, the lawsuit seeks to impose an injunction that would temporarily cease UIGEA enforcement pending further court rulings.

President of iMega Edward Leyden stated that the purpose of the lawsuit was to encourage regulation and taxation of Internet gambling, instead of enforcing an outright ban. Leyden also pointed out that by regulating the online gambling industry, granting them transparency and access to gambling operator's data, the US would stand to generate a $20 billion tax revenue in the coming years.

The attorney for iMEGA released a statement, “The purpose of the Unlawful Internet Gambling Enforcement Act is to prevent Americans from engaging in their fundamental rights to conduct their lives in the manner they wish to live it - to be free from the government imposing public morality in the privacy of one's home.”

So, who is iMEGA? According to their web site, iMega is “An association dedicated to the continued growth and innovation of the Internet.” Their mission, “[iMEGA] was founded in 2007 with the goal of working constructively and cooperatively with government at all levels, and other concerned citizens and corporations, to continue the remarkable growth of the Internet, and to promote innovation, openness and freedom as the path to even greater benefit of this medium for all.”

Pearl Gaming Properties of the Month

Pearl Gaming is proud to announce our newest Property of the Month, Spin Palace Casino. The online casino specializes in providing an elite online gaming experience. They are respectfully known for their superb graphics, unsurpassed security measures and fair gaming practices.

Spin Palace Casino is an award winning member of The Palace Group. Established in 2001, Spin Palace has attained the eCOGRA Seal of Approval, certifying the casino's quick payouts, esteemed integrity and fairness of games. Payout percentages are audited by an independent firm and made available for viewing on the casino web site.

Below are some key factors that encouraged Pearl Gaming to choose Spin Palace Casino as Property of the Month:

  1. Game Variety - More than 150 exciting games include 90+ Online Slots, 15 Progressive Jackpots, nearly 50 varieties of Video Poker, Keno, Scratch Cards and a great assortment of table games like Blackjack and Roulette.
  2. Sign-Up Bonus - $1,000 Free Play No Deposit Bonus. Play 1 Hour with $1,000 Free! To transfer bonus into Real Money Account, place 100+ bets in 1 hour and end with a $20+ profit - deposit $50+ and the bonus is yours to claim. If requirements aren't met, players are still eligible for $25 free welcome bonus. Wagering requirements do apply (see web site).
  3. Awards - 4 Awards from Gambling Online Magazine in 2002: Editor's Pick, New Online Casino, New Site concept and Web TV Award. Casinomeister's Best New Casino in 2002, Recommendable Casino Award from Reviewed-Casinos.com, plus a listing on Gambling.com Top 50 Sites.
  4. Enormous selection of Deposit/Withdraw methods: Credit/Debit Cards, NETeller, Click2Pay, FirePay, EZIPay, EcoCard, MoneyBookers, Every Where Money, Ukash, Direct Bank Transfer, Money Transfer, Check, eCheck, InstaDebit, Citadel and UseMyBank.
  5. Languages/Currencies Supported - English, Italian, French, Dutch, Spanish, Swedish, Turkish and Japanese - USD, CAD, EUR and GBP.
  6. Newest Games - Hitman Slot, Cash n Curry, Magic Spell Slot and Bonus Power Poker.
  7. Software - Powered by Microgaming; outstanding graphics, quick download and installation, available in download version or no-download flash.

As Pearl Gaming Property of the Month, we strongly encourage our affiliates to highlight your marketing efforts for Spin Palace Casino as one of the elite online gaming properties available today. Spin Palace Casino will be receiving a featured link on our web site as Pearl Gaming Property of the Month. Please note that Spin Palace Casino does not accept US players at this time.

Pearl Gaming Site of the Month

Pearl Gaming would like to congratulate the webmaster of Canadian Poker Bonus And Reviews for winning the Pearl Gaming Site of the Month! To win this honor, a web site must provide unique content, achieve maximum SEO and generate high traffic/player volume.

PokerBonusCanada.com presents a frequently updated, easy to navigate web site utilizing maximum SEO. By targeting a specific audience, Canada, this web site has obtained not only locational traffic, but global traffic as well.

This affiliate site has made very good use of the directory menu features at Pearl Gaming, providing relevant information and links to help draw potential customers. The forum is very well trafficed and the blog is packed with informative material.

The Pearl Gaming Site of the Month will receive a featured link on the Pearl Gaming web site. From the entire staff of Pearl Gaming, we'd like to offer our “Congratulations!” to www.PokerBonusCanada.com on a job well done!

We at Pearl Gaming hope you've enjoyed and can put to use the knowledge contained in our Weekly Newsletter. In addition, if any affiliate of Pearl Gaming would like to contribute material to our future Newsletters, please feel free to contact and/or send the material to [email protected]pearlgaming.com. Any material provided by our affiliates that is published in the Pearl Gaming Newsletter will receive a backlink to the affiliate's site. Please note that the content provided must be your original work.

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