Welcome to this edition of Pearl Digest for the week of June 12, 2007. In this week's newsletter, you'll find SEO tips on keyword selection and frequent revision, along with shortcuts for editing your User Profile and Admin Account information. In the news this week learn how Barney Frank's IGREA is gaining more and more support since Friday's hearing with the Financial Services Committee. Also read up on the latest efforts by Congressman Wexler and the PPA to legally proclaim poker a 'game of skill'.

Don't forget to check out Pearl Gaming's newest Site of the Month, PokerBonusCanada.com, and Property of the Month, Spin Palace Casino. The Site of the Month is a great example of how to implement several of Pearl Gaming's simplified features, as well as unique content structure. We also strongly encourage our affiliates to promote Spin Palace Casino as one of the top gaming sites available. Read the Property of the Month section below for details on how Spin Palace Casino is providing an elite gaming experience.

Pearl Gaming SEO Secrets

Avoiding Generic Keywords

When optimizing your affiliate web site for SEO, consider exactly what it is a potential customer is looking for. One who is searching with generic keywords is most likely not yet ready to take advantage of what you have to offer. They are simply searching what is available. In contrast, one who is searching specifically for what you have to offer is more likely to sign-up for the services/products you are promoting.

For example, if a searcher is thinking about buying a new computer, they will search generic keyword phrases, like “new computer”. Once they have done a little research and know what they're looking for, such as Dell vs. HP vs. Macintosh, they will then search for the exact product they want, like “Dell XPS”. Web sites specifically optimized for Dell XPS and Dell computers will get the sale, not the generic keyword utilizers who initially provided some information.

This same method can work for casino affiliate programs and web sites as well. Most sites such as these optimize only for the basics, like “online casino reviews” or “online poker reviews”. However, if someone hears about, say from a friend or from a web site, BetFred Poker, they may want to research that poker room specifically. The web sites who optimize for “betfred poker review” are more likely to get the sign-up.

In order to take advantage of this to the fullest, consider revising your main page keywords regularly. For example, keep your main content and keywords, but create a “top pick casinos” or “top pick poker rooms” section and update it regularly with new gambling properties. Top 3 picks of the week, for instance. The number of picks is up to you, but be careful about choosing too many because the less keyword phrases you optimize for, the better your results tend to be.

Online Gambling Industry News

Efforts Continue To Proclaim Poker A “Skill Game”

Congressman Robert Wexler has introduced the Skill Game Protection Act, which would protect games like poker, chess, mah-jongg and bridge from current laws the make it illegal to wager on a “game of chance” over the Internet.

The Poker Players Alliance (PPA) has vehemently thrown their support behind Wexler's bill, as they have been working diligently to relay the same message for quite some time now. The PPA currently has over half a million members, creating a hefty support wagon for Wexler's bill.

Senator Alfonso D'Amato is the PPA Chairman of the Board. “Congressman Wexler's bill is a positive development for the millions of American poker players who enjoy one of our nation's great past-times,” said D'Amato. “Poker and other games of skill have fallen victim to bad public policy. Wexler's plan will give skill games the rightful protection they deserve and it will require the proper safeguards to protect children and those prone to abuse.”

Pearl Gaming Shortcuts & Tips

Editing Profile & Admin Account Info

To edit any details of your User Profile or Admin Account, simply login to your Pearl Gaming Account and select the appropriate tab from the menu. The User Profile is edited under “Profile”. To edit your Admin Account, you must login to your CMS Admin Panel, then select Admin Account.

Changing information in your user profile is useful for several reasons. If you have a new email address, it can be changed here. If you've moved recently, the address can also be changed here. Users may also wish to change their password, which is recommended at least once every 90 days for maximum security purposes.

When editing your User Profile, the only feature you may not change is your Username. Other editable options include name, telephone, web site address and instant messaging program usernames (Skype and MSN). You'll also have the option to subscribe or unsubscribe to the Pearl Gaming Newsletter.

Your Admin Account allows you to change your e-mail address and Admin password. Your Admin password is different from your Pearl Gaming password. This is the password used to enter your CMS Admin Panel. It is also recommended to change this password every 90 days. The Admin username can not be changed.

Pearl Gaming Site of the Month

Pearl Gaming would like to congratulate the webmaster of Canadian Poker Bonus And Reviews for winning the Pearl Gaming Site of the Month! To win this honor, a web site must provide unique content, achieve maximum SEO and generate high traffic/player volume.

PokerBonusCanada.com presents a frequently updated, easy to navigate web site utilizing maximum SEO. By targeting a specific audience, Canada, this web site has obtained not only locational traffic, but global traffic as well.

This affiliate site has made very good use of the directory menu features at Pearl Gaming, providing relevant information and links to help draw potential customers. The forum is very well trafficed and the blog is packed with informative material.

The Pearl Gaming Site of the Month will receive a featured link on the Pearl Gaming web site. From the entire staff of Pearl Gaming, we'd like to offer our “Congratulations!” to www.PokerBonusCanada.com on a job well done!


UIGEA Gambling Law News

Support Mounting For Frank's Bill

A hearing was held last Friday to examine the feasibility of regulating online gambling in the United States. The Financial Services Committee, led by Chairman Barney Frank, heard testimony from both sides of the issue to determine whether regulating and licensing online gambling could be done in such a manner as to protect payment systems, prevent underage gambling and control problem gambling at the same time.

The hearing swayed overwhelmingly in favor of Frank's Bill, Internet Gambling Regulation and Enforcement Act of 2007 (IGREA). Three additional Representatives have now claimed support for Frank's Bill due to the hearing. These include Rep. James McGovern, Rep. Howard Berman and Rep. Bob Filner.

Another notable addition to the supporting representatives is Julia Carson of Indiana, who originally voted in favor of the Unlawful Internet Gambling Enforcement Act of 2006 (UIGEA). At the hearing, Carson posed the question as to why Indiana gamblers were allowed to place Kentucky Derby bets over the Internet, but not other wagers online.

The response to Carson's question was dead silence, eventually followed by “a feeble mumble from someone on the panel that it should be legal.” After a few moments, Carson posed the question once again. When no one could give an answer, she declared her support for Frank's IGREA and stated that she was mistaken when voting for the UIGEA last year.

Current support for Frank's IGREA bill which would allow for the regulation, licensing and taxation of online gambling in the US includes the following members, listed alphabetically:

Gary L. Ackerman, Howard L. Berman, Julia Carson, Joseph Crowley, Bob Filner, Luis V. Gutierrez, Peter T. King, Jim McDermott, James McGovern, Charlie Melancon, Ed Perlmutter, Linda T Sanchez, Melvin L. Watt, Shelly Berkley, Michael Capuano, Wm. Lacy Clay, Steve Israel, Carolyn McCarthy, Ron Paul, Ciro D. Rodriguez, Edolphus Towns and Robert Wexler.

Barney Frank reportedly does not feel that enough support has been gathered at this time to put the IGREA to a vote on the House floor, but his determination to gather sufficient sponsorship is as strong as ever, and he will continue to promote the bill fervently.

Pearl Gaming Properties of the Month

Pearl Gaming is proud to announce our newest Property of the Month, Spin Palace Casino. The online casino specializes in providing an elite online gaming experience. They are respectfully known for their superb graphics, unsurpassed security measures and fair gaming practices.

Spin Palace Casino is an award winning member of The Palace Group. Established in 2001, Spin Palace has attained the eCOGRA Seal of Approval, certifying the casino's quick payouts, esteemed integrity and fairness of games. Payout percentages are audited by an independent firm and made available for viewing on the casino web site.

Below are some key factors that encouraged Pearl Gaming to choose Spin Palace Casino as Property of the Month:

  1. Game Variety - More than 150 exciting games include 90+ Online Slots, 15 Progressive Jackpots, nearly 50 varieties of Video Poker, Keno, Scratch Cards and a great assortment of table games like Blackjack and Roulette.
  2. Sign-Up Bonus - $1,000 Free Play No Deposit Bonus. Play 1 Hour with $1,000 Free! To transfer bonus into Real Money Account, place 100+ bets in 1 hour and end with a $20+ profit - deposit $50+ and the bonus is yours to claim. If requirements aren't met, players are still eligible for $25 free welcome bonus. Wagering requirements do apply (see web site).
  3. Awards - 4 Awards from Gambling Online Magazine in 2002: Editor's Pick, New Online Casino, New Site concept and Web TV Award. Casinomeister's Best New Casino in 2002, Recommendable Casino Award from Reviewed-Casinos.com, plus a listing on Gambling.com Top 50 Sites.
  4. Enormous selection of Deposit/Withdraw methods: Credit/Debit Cards, NETeller, Click2Pay, FirePay, EZIPay, EcoCard, MoneyBookers, Every Where Money, Ukash, Direct Bank Transfer, Money Transfer, Check, eCheck, InstaDebit, Citadel and UseMyBank.
  5. Languages/Currencies Supported - English, Italian, French, Dutch, Spanish, Swedish, Turkish and Japanese - USD, CAD, EUR and GBP.
  6. Newest Games - Hitman Slot, Cash n Curry, Magic Spell Slot and Bonus Power Poker.
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As Pearl Gaming Property of the Month, we strongly encourage our affiliates to highlight your marketing efforts for Spin Palace Casino as one of the elite online gaming properties available today. Spin Palace Casino will be receiving a featured link on our web site as Pearl Gaming Property of the Month. Please note that Spin Palace Casino does not accept US players at this time.

We at Pearl Gaming hope you've enjoyed and can put to use the knowledge contained in our Weekly Newsletter. In addition, if any affiliate of Pearl Gaming would like to contribute material to our future Newsletters, please feel free to contact and/or send the material to [email protected] Any material provided by our affiliates that is published in the Pearl Gaming Newsletter will receive a backlink to the affiliate's site. Please note that the content provided must be your original work.

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